To ensure we have a clear vision of the business environment, we perform a thorough analysis of internal strengths and weaknesses juxtaposed with external analysis of opportunities and threats.
External: Opportunities and Threats
- Societal Environment (General forces)
- Task Environment (Industry analysis)
Internal: Strengths and Weaknesses
- Structure (Chain of command)
- Culture (Beliefs, expectations, values)
- Resources (Assets, skills, competencies, knowledge)
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